Top 5 Emerging Advertising Channels. Don’t Miss Them in 2024!

Just evolve with the trends. The moment you decide to remain complacent might make you lose the battle. This statement holds especially in the ever-evolving world of Emerging Advertising Channels. Staying ahead of the curve is crucial to maximize reach and engagement.

As per our analysis, the year 2024 will witness the focus getting shifted towards exploring new advertising channels that offer innovative ways to connect with audiences. Let’s explore them through this article.

1. Influencer-Led Social Commerce Platforms

In 2024, social media will continue to dominate our digital interactions. The integration of social commerce into advertising strategies is gaining momentum and influencer-led social commerce platforms are set to take center stage. These platforms enable brands to:

• Tap into the massive followings of influencers
• Facilitate seamless transactions within the same interface

The Must-do for Brands

Use the power of influencers while driving direct sales

Consumers are increasingly relying on recommendations from influencers. Thus, brands must integrate their brand into these platforms. Such an integration can provide a substantial boost to their marketing efforts.

2. Augmented Reality (AR) Advertising

Not only limited to gaming. Augmented Reality also (AR) has evolved and is making its mark in the advertising world. Brands are now exploring the potential of AR to create immersive and interactive ad experiences. From virtual try-ons to immersive brand storytelling, AR advertising opens up exciting possibilities for engaging consumers in novel ways.

The Must-do for Brands

Blend the virtual and physical worlds to create memorable experience

The brands must incorporate AR into their advertising strategy to set their brand apart from the competition. This can make your brand more memorable and shareable. New Emerging Advertising Channels channels like AR present opportunities for creative storytelling, which further enhances brand-consumer connections.

3. Podcast Advertising Beyond Audio

Podcasting has seen tremendous growth in recent years. In 2024, it is set to transcend its audio roots. New advertising channels within the podcasting sphere now include visual and interactive components. With platforms like Spotify and Apple Podcasts introducing features such as video podcasts and interactive show notes, marketers have more ways to capture audience attention.

By incorporating these visual elements into podcast advertising, brands can create a multi-sensory experience for listeners. This evolution transforms podcasting into a versatile platform that accommodates various content formats, making it a must-watch space for advertisers in 2024.

4. Virtual Reality (VR) Marketing Experiences:

While Virtual Reality (VR) has been on the radar for some time, advancements in technology are making it more accessible and appealing to a broader audience. In 2024, new advertising channels will emerge within the VR space. This emergence will allow brands to craft immersive marketing experiences.

From virtual product launches to interactive brand showcases, VR provides a unique opportunity to captivate audiences in a truly immersive environment.

5. Ephemeral Content on Emerging Social Platforms:

Ephemeral content, characterized by its temporary nature, has become increasingly popular on social media platforms. However, emerging social platforms are taking this trend to the next level. These platforms emphasize short-lived content, which encourages users to engage with it swiftly before it disappears.

For advertisers, these emerging platforms offer a unique opportunity to experiment with creativity and urgency. Crafting campaigns tailored to the ephemeral nature of the content can:

• Drive immediate engagement and
• Capture the fleeting attention spans of today’s consumers.

Some Successful Real Campaigns using New Advertising Channels

A multi-channel approach is critical to reaching a wider audience. The campaigns listed below demonstrate the effectiveness of new Emerging Advertising Channels. Let’s see them:

Brand	Campaign Name	What was the Campaign?	Marketing Effect
Nike	You Can’t Stop Us	Nike’s CTV campaign featured a split-screen video showcasing athletes from around the world, emphasizing the message that “you can’t stop sport.”	The ad was highly successful, with over 200 million views and a 90% completion rate.
Spotify	Programmatic Audio	Spotify’s programmatic audio campaign used data to target specific audiences with personalized ads	The campaign resulted in a 24% increase in ad recall and a 14% increase in purchase intent
Burger King	In-game Advertising	Burger King’s in-game advertising campaign involved placing ads within popular video games like FIFA and Call of Duty	The campaign resulted in a 13% increase in brand awareness and a 15% increase in purchase intent
Coca-Cola	Share a Coke	Coca-Cola’s “Share a Coke” campaign involved printing popular names on Coke bottles and cans, encouraging customers to share a Coke with friends and family.	The campaign was highly successful, resulting in a 2.5% increase in sales and a 7% increase in consumption
Heineken	Cheers to All	Heineken’s paid social campaign featured a video showcasing people from different backgrounds coming together over a beer	The campaign was highly successful, with over 3 million views and a 10% increase in brand awareness

How Pro-RISE Can Help?

You can’t beat the market. Trends and technologies will come and go. As a marketer, your goal is to recognize what works and make strategies that align with your marketing goals.

Pro-RISE is a leading online coaching institute imparting high-quality modern education to its students in the space of Digital Marketing, Graphic Designing, Content Management Systems (CMS), and Communication Skills.

All our trainers are industry experts with rich teaching experience. Join our latest batch today and stay informed about these new advertising channels to gain a competitive edge. Learn digital marketing from scratch and bolster your chances of gaining a North-American placement.