How to Use Social Commerce Trends in 2024?

Social Commerce refers to the merging of social media and e-commerce. This unification creates a seamless shopping experience within Social Commerce Trends platforms. Using this dynamic ecosystem, users can discover, research, and purchase products directly through their favorite social media channels.

Social Commerce goes beyond traditional e-commerce by using the social aspects of online interactions to facilitate buying and selling. Let’s understand this concept in-depth.

How Social Commerce Evolved?

The evolution of Social Commerce can be traced from the early days of online shopping. Initially, e-commerce platforms allowed users to make purchases through dedicated websites. However, as social media platforms gained prominence, businesses recognized the potential of incorporating shopping features directly into these channels.

The evolution continued with the introduction of “Buy” buttons and shoppable posts. These features enabled the users to make seamless purchases without leaving their social media environment.

What Are Some Popular Social Commerce Trends?

Being a growing trend, social commerce is expected to be a key source of e-commerce growth in 2024. In 2023, the social commerce sales rose by 24.9% to $45.74 billion which speaks volumes about its growing significance. Here are some popular social commerce trends:

Trends	Explanation
Live shopping	Live shopping is expected to accelerate in 2023, with platforms like TikTok exploring live shopping options.
Social media platforms as sales channels	More retailers and consumers are engaging in social commerce, with Facebook and Instagram being the top sales platforms for retailers.
Voice Search	Voice search is continuously growing in popularity, with millennials and GenZers leading the trend.
User-generated content	User-generated content is still an essential marketing strategy for social commerce.
Frictionless experiences	Frictionless experiences will win hearts and loyalty, with businesses adopting social media to reach a new consumer cohort, engage existing customers, and make sales in new places.

Notable Successful Social Commerce Campaigns

Several brands have taken diverse approaches to succeed in social commerce. They have successfully used platforms like Instagram, TikTok, and other social media channels to drive sales and engage with customers. Some notable examples are:

• CLUSE: The brand transformed its social feed into a shopping window, leveraging social media to drive sales.
• Sinless Beauty: Used giveaways to encourage engagement, which led to increased sales and brand visibility.
• Burberry: Utilized social media to provide an immersive and visual shopping experience, leading to successful sales
• Ocean Spray: Listened to unique audiences and capitalized on a viral TikTok video, leading to a significant increase in sales.
• McCormick: Collaborated with influencers and created engaging content, leading to a successful social commerce campaign
• Luxsea: Achieved 3X more conversions, a solid online presence, and credibility through social commerce strategies.

Major Platforms of Social Commerce

Social Commerce has witnessed the emergence of several major players, each offering unique features and capabilities. Let’s explore some of the most popular platforms:

• Facebook Shops:
  • Facebook has ventured into Social Commerce with the introduction of Facebook Shops, allowing businesses to create online storefronts on both Facebook and Instagram.
• Instagram Shopping:
  • Instagram, owned by Facebook, has evolved into a prominent Social Commerce platform with its dedicated shopping features.
  • Users can explore products, view details, and make purchases without leaving the Instagram app.
• Pinterest Shopping:
  • Pinterest has integrated shopping features that allow users to discover and buy products directly through the platform.
  • The visual nature of Pinterest makes it conducive to product discovery and inspiration.
• X (formerly Twitter) Shops:
  • X has introduced shopping features, such as product listings and shopping tabs, to facilitate Social Commerce.
  • This allows businesses to showcase and sell products directly on the X platform.

How Shopify and IKEA are Using Social Commerce?

The retail giants, Shopify and IKEA are successfully using social commerce to boost sales and connect with their target audience. Let’s understand how.

Shopify x Facebook	IKEA x Pinterest
Shopify, an e-commerce platform, integrates seamlessly with Facebook Shops.This enables businesses to set up and manage their online stores directly on Facebook and Instagram. This integration has empowered countless merchants to reach wider audiences and drive sales.	IKEA utilizes Pinterest effectively for Social Commerce by curating boards that showcase its products in real-life settings.This approach capitalizes on Pinterest’s visual discovery aspect.IKEA’s potential customers are able to find and purchase products inspired by various lifestyles on Pinterest.

Which Platform Should You Choose?

Different social commerce platforms have their comparative strengths and advantages. Let’s understand through the infographic below:

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